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Product Search Comparison Shopping

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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Historical purchase analysis determined this was the audience most likely to purchase our product. There isn’t a great amount of content written specifically about our product, but we wanted to get in front of moms reading articles related to...

  3. 4 Google Changes and How Online Merchants Can Adapt

    Google Shopping Product Listing Ads Local Availability Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and giving searchers access to local storefronts with...

  4. Remarketing Lists for Search Ads: 4 Smart Strategies

    You can't use them with Product Listing Ads: This is annoying. Comparison Shopping Finance (and many other markets) involve a lot of comparison shopping. Make sure you don't drop off their shortlist while they're comparison shopping!

  5. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Use product specific targeting, for example, increase bids for visitors who reached a product page while on then site when they later search for the same product on Google. Combine views of pages or product categories with buying signal modifiers...