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  1. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    The "Just For You" feature creates personalized categories for the mobile user based on shared product attributes like brand, color, style, categories, or on-sale items. Once the engine is reasonably confident, the BloomReach Mobile application...

  2. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    For Niche Categories, Optimize for all Keyword Variations For niche terms and/or categories, optimizing for multiple lower volume terms can offer the potential of greater traffic in aggregate. The site tries to capture all possible ways a consumer...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    A lot of agencies list an all products bid or they use categories. They're going to roll it out to other categories as well and like I said it's a cool feature, hopefully they continue to do it because it's been great for conversion rates.

  4. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    For categories, ask what are the next season’s top silhouettes and product types? For further trend optimization and reach, the top 10 keywords for the season should be circulated to teams in charge of social, blog, content, along with guidance...

  5. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Last year, CPCs were down YOY for many categories of retail. Overall, for the November holiday season period to date, conversion rates and return on as spend showed double-digit growth YoY as major retailers have become more sophisticated with...

  6. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    My general philosophy for pushing equity to product pages (on big sites) comes down to this one idea: focus on your primary categories, then sub-categories, then product URLs themselves. While related linking between products can be powerful, it is...

  7. The Decision-Making Funnel, Stage 4: Action, Part 2

    Each product or service category only has room for a tiny number of established leaders, and they capture disproportionate value in their respective market categories. For example, the product or service may be available from only one provider.

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  8. SEO Web Site Review: Water Filter Corner

    However, perhaps the most effective way to get a Web site off the ground is to create a blog (i.e.www.waterfiltercorner.com/blog), push snippets of your most recent posts to your home page, categorize your topics that you'll blog about by your...