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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    This didn't include the money invested in mobile search or Product Listing Ads. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and...

  2. How to Optimize Your Content Strategy With Social Listening

    Chances are, they are talking about your product, service, or industry. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more...

  3. Marin Adds Google Shopping Campaign Management

    This integration powers product inventory managment. Formatting product feeds and applying custom labels to work with Google Merchant Center. Automate bid strategies based on product-specific revenue targets, optimizing bids in real time.

  4. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Much like billboard ads, this will help build TOMA, or top-of-mind awareness for your brand and product before your pitch gets to them. One the best features on Facebook is Graph Search. You'll likely be surprised by the list you could build just...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). Create a flow that makes assumptions, such as, "If a user bought 1 product from brand X, we'll serve them remarketing ads...

  6. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results. Bulk Uploads in AdWords are designed to allow Google advertisers to make changes to multiple product groups...

  7. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  8. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Xobni: As we announced in July 2013, although we are shutting down Xobni.com and the Smartr Product Suite today, July 2, we have incorporated many Xobni-like features into Yahoo Mail (like compose auto-suggest and people-centric mail search) and...