When an engineer designs a new product, they go through a multi-step process to ensure they achieve the outcome they require. As search engines have changed what they are looking for, the efforts we make as link builders have changed as well.
product listing ad (PLA) channel, retailers often have a tricky personnel decision to make. While both roles require an ability to be nimble with large data sets, for many retailers, product feeds are massive and change quite regularly.
Why wouldn't they give away product if the success rate for earning coverage is extremely higher than just saying, "I work for so-and-so, hope you'll consider writing about them? While Publicists Want to Leverage Product Reviews for Coverage
A method, a system and a computer program product for ranking reviewable entities based on sentiment expressed about the entities. In a world of billions of content elements floating around the Internet, search engines seek to discover, identify...
When users search for your app, they often want to go deeper and see what in-app content fellow users find interesting," said director of product management at Google+ Seth Sternberg in a blog post. Google has announced that its desktop and mobile...
Site managers and marketers can become complacent with their sites, viewing the same top level and product/service pages, blog pages, news pages, and so on. Shopping Cart Dynamic Pages: Depending on your ecommerce cart platform, you may see pages...
So if you're a computer consultant to small businesses and your front end product is firewall software installation and maintenance, the first thing you need to do in your report is explain what the problem is:
EconsultancySimple, functional, attractive homepages that have clear navigational links, helpful search functions, promotional images, barcode scanners, simple forms, and helpful product information. Suppose I have a site that covers fishing...
I'm kind of a supply-side marketing guy, which is if you have a great product, everything flows from there. Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt about information that is tied...
Simply using a higher bid for a particular product in your feed won't guarantee it to show for a search query if a different product is deemed more relevant to that search. When a user does a search that Google deems product-related your feed will...
Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...
For example, are your users leaving product reviews, referring the application to others, etc. The next type of analysis is Funnel analysis, which basically allows you to see who, at Activation, downloaded the product, used it 1x and filled out a...
We've been investing to have SMBs exposed, but the local search product is still under development and we want to make sure it's ready before it's front and center. In other words, this lead in local is more about Facebook's overall reach and halo...
Ever since last year’s rollout of the new product listing ad (PLA) system from Google, there’s been an ongoing debate about whether PLAs steal from paid search. Semantic technologies can also develop much more granular product targets in PLAs.
More important was channel conflict, as Google began to compete directly with affiliate marketers via its product listings, which usually appear at the top of product search results. Hirschle, head of Google Affiliate Network, cited the rapid...
GH: We are undertaking an overhaul of our Local product. We will also launch a new product, as is our tradition, to celebrate the company’s birthday. As for the new product, we are also pleased to announce the introduction of the BOTW ProListing...
SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...
If you had a product that was converting really well, you couldn't give it more exposure. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google...
Sara Wood, Unruly's co-founder and COO, and Lewis More, the company's Technical Product Manager, provided a demo of the dashboard and discussed its potential impact on "just-in-time marketing. Unruly Analytics is super easy to use, has a sleek user...
Home Depot offers clear branding, white space to highlight product, and additional information that is clearly visible and offers visual cues that the tabs are clickable. The product page offers multiple ways to engage, with a zoom button...
