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  1. Writing Your Way to the Top of Search and Social Results

    We are writing for the attention deficit mobile user and the desktop power researcher. User-Generated Content Organic content still has value on Facebook, and Pages that publish great content — content that teaches people something, entertains them...

  2. How to Optimize Your Content Strategy With Social Listening

    Chances are, they are talking about your product, service, or industry. With several successful social networks, accompanied by the continuously broadening user base, the data and insights available through social listening can drastically help...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Create a flow that makes assumptions, such as, "If a user bought 1 product from brand X, we'll serve them remarketing ads focused on other products developed by that same brand. Whereas, Information-Seeking users may need to go to a Testimonials or...

  4. 4 UX Tips That Will Improve Your Content Strategy

    UX reviews take into account the visual appeal of a user interface. User experience (UX) focused marketing doesn't just extend to an optimized experience on your website. It's time that our content strategies focus on the user as much as our...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based on their social authority and the metrics of the content they create and promote on 'earned...