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  1. Google Plans to Combine Mobile & Desktop Ads

    Google’s recent transition to a pure paid model for Google Shopping product listings was controversial in itself. They still prefer to do deep research, read reviews, and make big purchases on desktops; making contact and taking action are their...

  2. 3 Mobile Marketing Must Haves for the Holiday Season

    Once a mobile holiday shopper has been driven to visit a retail location with dynamic mobile creative, 75 percent of those users will access their device while shopping in-store (Google), 59 percent of whom explored better pricing and 43 percent...

  3. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    Main Content: This could be in the form of a news article or a blog post, information about a product, a video, a tool, a search box, or a log-in. Sell a product or service As noted in the document, no pages, whether it’s news, forum, shopping...

  4. Wajam Social Search Now Includes Shopping.com Product Recommendations

    Social search startup Wajam is taking the shopping world by storm by adding product recommendations from your friends on Facebook, Twitter, and Google+ whenever you shop online. In order to give users everything they need to make a purchasing...

  5. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    With increased social recommendations being at the forefront of information gathering and product/brand discovery, it’s incredibly important that brands are taking advantage of these touch points and creating opportunities for consumers to create...

  6. How to Use QR Codes for Better Conversion Rates

    When" opportunities: After attending a demo, in-store shopping, catalog shopping Barcode content: Link to a product review or competitive comparison page of US smartphone owners compare prices on their mobile device while in-store, shopping for...

  7. 6 Ways Search Marketers Can Capitalize During Holidays & Seasonally

    Which product categories see a spike in interest earlier in the run-up to holiday shopping, compared to those where shoppers wait until the last minute. Which product categories people commonly research during the graduation gifting season and back...