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  1. 4 UX Tips That Will Improve Your Content Strategy

    What is it about our product or service that the buyer isn't confident about at this point in the process? UX reviews take into account the visual appeal of a user interface. So how do you think like a UX strategist, and how will doing so help you...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Listen to consumer feedback, thank them for their input, and show them that you're using it to improve your product, service, or message. Get your product in consumers' hands: If you're new to the market, send free samples to bloggers and influencers.

  3. 4 Google Changes and How Online Merchants Can Adapt

    Google Shopping Product Listing Ads Local Availability Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and giving searchers access to local storefronts with...

  4. How to Build Your First Content Marketing Strategy

    A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock-ups, reviews and changes, and the final product. From the client side, we'd be focused on the product: a professionally...

  5. Fake Online Reviews Cost 19 Companies $350,000

    And there have been instances where all the reviews of a product have been secretly bought and paid for by the seller of the product. There is a lot of value in having a business or service that reviews very well on places such as Yelp, and the...

  6. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    Forbes recently published an article on Ripoff Report, quoting Ripoff Report owner Ed Magdeson, saying that they are using some outside sales firms to market this new product. He states that he is, "now in talks with several major credit card...

  7. Linkable Asset Strategy: How to Pick & Prioritize Assets

    For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly selling an organization's product or service) in nature. Informative guides (process-driven "how-tos," consumer...

  8. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all. Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results.