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  1. Writing Your Way to the Top of Search and Social Results

    It’s the reviews that matter most to today’s social-savvy consumer. Organic content still has value on Facebook, and Pages that publish great content — content that teaches people something, entertains them, makes them think, or in some other way...

  2. Google Reveals What New & Expectant Parents Search For

    With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends, and Google Consumer Surveys to see what was top of mind for new and expecting...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Listen to consumer feedback, thank them for their input, and show them that you're using it to improve your product, service, or message. Look at the difference in trust between the content brands post themselves on social networks (15 percent...

  4. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  5. Fake Online Reviews Cost 19 Companies $350,000

    Some companies are being proactive and deleting or marking reviews they suspect to be fake, such as Yelp with their Consumer Alerts. And there have been instances where all the reviews of a product have been secretly bought and paid for by the...

  6. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    However, as the Ripoff Report rep explained, if the reviewer responds and "If the business makes every reasonable effort to satisfy the complaining consumer, Ripoff Report is very successful in persuading a consumer to be satisfied.

  7. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Informative guides (process-driven "how-tos," consumer guides, product reviews, etc) eBooks Given the client's objectives, it would make sense to prioritize keyword topic two: series of a consumer videos with individual reviews of popular brands.