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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    For example, sometimes it is more specific to thought leadership versus marketing or customer acquisition. The standard for quality and depth of content for link acquisition campaigns is much higher than the kind of company-centric marketing...

  2. Enterprise SEO Update: Rosetta, Covario, Optify & More

    Rio, Covario’s SEO software spinoff, recently announced their acquisition of Top Local Search, Inc. This gave us a strong foundation to open an office, and today we have an office with sales, customer success and marketing up and running in London...

  3. The Role of the Brand in Social Media Marketing

    Jones' business leadership brought Userplane from startup to acquisition by AOL in August 2006. Microsoft Acquires YaData for Customer Segmentation, ClickZ News At the same time, widgets allow you to engage your audience with compelling content...

  4. Shopping Search Engines Fuel Online Sales

    Specialized shopping search engines make it easy for searchers to research and buy products -- but they're also a powerful and cost-effective customer acquisition channel for merchants. Each time a customer narrows his search down, the customer can...