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  1. Fake Online Reviews Cost 19 Companies $350,000

    And there have been instances where all the reviews of a product have been secretly bought and paid for by the seller of the product. When people read online reviews of a business, it's often difficult to figure out which reviews are legitimate and...

  2. 8 Elements to Test in User Reviews

    Going beyond average stars and ratings, the following website does a great job of summarizing reviews against the most important product dimensions and splits them up by pros and cons: User reviews are the most under-tested element on product pages...

  3. How to Use QR Codes for Better Conversion Rates

    When" opportunities: After attending a demo, in-store shopping, catalog shopping Barcode content: Link to a product review or competitive comparison page of US smartphone owners compare prices on their mobile device while in-store, shopping for...

  4. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    SMO can be applied to blogging, microblogging (social status updates), product pages, email, and more. This guide reviews the benefits, factors, and checkpoints for you to successfully apply on-page SMO to your website blog.