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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    For example, sometimes it is more specific to thought leadership versus marketing or customer acquisition. The standard for quality and depth of content for link acquisition campaigns is much higher than the kind of company-centric marketing...

  2. Enterprise SEO Update: Rosetta, Covario, Optify & More

    Rio, Covario’s SEO software spinoff, recently announced their acquisition of Top Local Search, Inc. This gave us a strong foundation to open an office, and today we have an office with sales, customer success and marketing up and running in London...

  3. Google Acquires (and Shuts Down) Trust Seal Company KikScore

    Google’s second acquisition of the year is trust seal provider KikScore, based out of Washington, D.C.and Denver. For example, customers could learn where the e-commerce website was hosted, who owned the company, and review customer feedback with...

  4. Link Building with Customers, Part 2

    It's an effective retention program many companies employ -- especially those with a high customer acquisition cost or high profit margins. Data Mining Customer URLs Businesses that have developed positive customer relationships and taken the...

  5. The Role of the Brand in Social Media Marketing

    Jones' business leadership brought Userplane from startup to acquisition by AOL in August 2006. Microsoft Acquires YaData for Customer Segmentation, ClickZ News At the same time, widgets allow you to engage your audience with compelling content...