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  1. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    How are they positioning their product – is it based on USP, price or special discount? Although SpyFu is helpful for looking at the keywords being bid on and ad copy, you should take the budget and cost data with a grain of salt as it isn’t always...

  2. How to Build Your First Content Marketing Strategy

    A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock-ups, reviews and changes, and the final product. From the client side, we'd be focused on the product: a professionally...

  3. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Combine views of pages or product categories with buying signal modifiers like "review", "buy", "prices", etc. Use product specific targeting, for example, increase bids for visitors who reached a product page while on then site when they later...

  4. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Retailers like kiddicare.com have produced spectacular results by creating simple product review videos for hundreds of products. Purchases can often be swayed by many factors, such as the product being out of stock, a competitor offering an...

  5. Buzz Monitoring = Brand Development

    There are review sites for just about every product or service, from gourmet coffee to vacation rentals. Once people see how your company handles positive and negative comments, they'll be more likely to recommend your product to others online (i.e...

  6. Link Building with Customers, Part 2

    Customers are one of your most valuable link building resources, because they're already sold on your product or service. These are the very people who already use and appreciate your product. It's an effective retention program many companies...