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  1. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    How are they positioning their product – is it based on USP, price or special discount? Although SpyFu is helpful for looking at the keywords being bid on and ad copy, you should take the budget and cost data with a grain of salt as it isn’t always...

  2. How to Build Your First Content Marketing Strategy

    A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock-ups, reviews and changes, and the final product. From the client side, we'd be focused on the product: a professionally...

  3. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Combine views of pages or product categories with buying signal modifiers like "review", "buy", "prices", etc. Use product specific targeting, for example, increase bids for visitors who reached a product page while on then site when they later...

  4. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Retailers like kiddicare.com have produced spectacular results by creating simple product review videos for hundreds of products. Purchases can often be swayed by many factors, such as the product being out of stock, a competitor offering an...

  5. Hedge funds forced to innovate against ETF invasion

    Instead the ETF is a very complementary product that can actually increase investments into hedge funds. Institutional investors who invest in hedge funds or FoHFs will continue to do so but if they want a product to manage liquidity in their hedge...

  6. Bermuda to emphasise regulatory strengths in bid to gain more hedge fund business

    The issuer can deal with documentation questions as they arise and while all the key participants in the process are focused on the product. Bermuda is also vice-chair of the OECD’s steering group and will host the OECD global forum on transparency...

  7. Sponsored webinar: Strengthening the defences

    The PanelJohn Flynn, Head of financial crime, AvivaAnthony Harris, Senior advisor, Regulatory Policy and Programs, Financial Crimes Enforcement Network (FinCEN)Nona Tiedge, Assistant director, Office of Regulatory Analysis, Regulatory Policy and...

  8. Be prepared for anything

    Ingrid Pierce at Walkers in the Cayman Islands believes law firms need to be attuned to the latest market developments and “be able to promote creative solutions and adapt their work product to meet changing demands.She says law firms need to work...