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  1. 10 Vital Steps to Building Social Influence

    Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...

  2. SEO Diagnostics: Urgent & Preventive Care

    If you have review data for products you don’t carry, but you want to still leverage the review data (i.e.user-generated content), provide a message that the product is no longer carried on the page, but link to a similar product option.