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  1. Do Weak Links Reveal Powerful Opportunities?

    In this case, the market is identifying itself – you launch a new product or campaign and someone in that market finds your offer interesting and links to it. Build on your strengths – look for markets in which you already have a high presence and...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. For enterprise companies, the most effective ones typically involve a great...

  3. Videos Dominate Universal Search Results 65% of the Time [Study]

    In its latest research, Searchmetrics studied the universal search results for millions of keywords over the course of one year (2013) to gauge what has recently changed, and how. Searchmetrics looked at the overall percentage that each type of...

  4. Pre-PPC Strategies For Launching a New Product

    The initial market research should inform the creation of my Minimum Viable Product (MVP), a phrase popularized in Eric Ries' book The Lean Startup. And no savvy entrepreneur would create their product without doing a ton of market research first...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes even more compelling when you dig deep into at research such as the Content Marketing...

  6. Nuances of Spanish Language Search Marketing

    Also to be noted is that Spaniards shop less frequently online and are more likely to use at social networks to research a product before purchasing it. Also, about 60 percent of product reviews are shared in face-to-face conversations as opposed...

  7. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    If a research cycle is particularly long then which companies the user saw at the beginning might be fading from their memory. This is a pretty clear and obvious research cycle: skiing holidays" > "skiing holidays in france" > "french ski break in...

  8. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There isn’t a great amount of content written specifically about our product, but we wanted to get in front of moms reading articles related to raising kids (pre-school aged, specifically). Historical purchase analysis determined this was the...