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  1. Nuances of Spanish Language Search Marketing

    Also to be noted is that Spaniards shop less frequently online and are more likely to use at social networks to research a product before purchasing it. Knowing each market thoroughly is important for best practices when marketing to these countries.

  2. Task Analysis: The Key UX Design Step Everyone Skips

    What we uncovered radically changed our design approach and made Proflowers a market dominating success. I've used this process to create many market-dominating designs over the years, and none of them looked like the competitor designs.

  3. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    You might be in a market where people decide very quickly and easily, or make impulse purchases. If you know you're the cheapest in the market, then you really want to be present for any searches that are obviously price-sensitive, right?

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who were shopping for kid-related products (In-Market Audiences) There isn’t a great amount of content written specifically about our product, but we wanted to get in front of moms reading articles related to raising kids (pre-school...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors. For the report to yield the best results, it’s critical to find the right “competitors” to research.

  6. Localization for International Search Engine Optimization

    Find out how your competitors are advertising their products and services in the same market. Do your research before you begin a localization effort. How do they use your product? You can do some preliminary research using Google's Keyword Planner...

  7. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    If we're successful with this transition, we're likely to see an increase in traffic from both general research terms ("white couch") and branded-product terms ("lazy boy couch") as buyers return to our site late in the buying cycle.

  8. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Clicks that occur outside their target market. Or for a shopping company, that means 569 product sales may have been lost. WordStream recommends using all of the AdWords features available to you and use smarter keyword research to help you find...

  9. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. From the client side, we'd be focused on the product: a professionally designed site that aligns with our brand and presents us well to our audience.