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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    By analyzing consumer activity and re-architecting site content in real-time you can reflect a consumer's true interests. From an organic search standpoint, displaying relevant content related to page content provides more products to a specific...

  2. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    We found that people are more sale conscious when buying consumer electronics than other school supplies. Consumer electronics shoppers were more likely to make a purchase if there was a back to school promotion, free shipping offer or one day sale.

  3. From Keyword to Products Sold: Use Your Data to Gain PPC Optimization Insights

    For example, if a consumer searched for "pen", did the product they ended up buying contain the word "pen. This certainly isn't a perfect science, but it does help understand how frequently a consumer knows exactly what they are looking for and...

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Informative guides (process-driven "how-tos," consumer guides, product reviews, etc) eBooks A comprehensive consumer guide: http://safesoundfamily.com/p/outdoor-security-cameras-buying-guide/ Given the client's objectives, it would make sense to...

  5. FTC Tightens Online Disclosure Requirements

    When using a hyperlink to lead to a disclosure, make the link obvious; label the hyperlink appropriately to convey the importance, nature, and relevance of the information it leads to; use hyperlink styles consistently, so consumers know when a...

  6. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    The Electronic Freedom Foundation isn’t buying the feel-good benefits for advertisers as justification for the potential loss of consumer privacy. In light of the recent consent order with Facebook, which resulted from the complaint brought by EPIC...

  7. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Taobao Marketplace – a consumer to consumer platform similar to craigslist/ebay auctions Tmall.com – a business to consumer online marketplace eTao – a shopping search engine Sellers participating in Taobao’s Consumer Protection Agreement

  8. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Purchases can often be swayed by many factors, such as the product being out of stock, a competitor offering an incentive at the point-of-purchase, the customer lacking the necessary funds (e.g.credit card not working), or members of the consumer...

  9. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    ComScore’s Search Evangelist Eli Goodman said in the report that the shifts in consumer search behavior have opened up opportunities for publishers to add value to their inventory, and for marketers (retailers, e-commerce sites, large brand...

  10. 10 Takeaways from Google's Holiday 2011 Consumer Intentions Report

    Google's fourth annual research on consumer shopping trends and intentions was released last week. TrueView is a program where retailers don't pay for ads unless the consumer viewed the entire thing. Use your analytics tool to research how shoppers...