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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Product-Level Retargeting Most often, when visitors "bounce" from your website it's because they're still researching products, or they aren't convinced your product is right for them. Then, use Facebook advertising to re-engage the product...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The measurement of this metric must extend beyond promotion to the other 4 Ps of marketing (product, price, and place) to fully leverage investments and insights that can impact the bottom line. This requires an expansion beyond promotion to...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    It's also possible that we'll see the release of a premium Google product to give us access to that data through another channel from Google in the year ahead. Since Google made the decision to encrypt the vast majority of its searches, our ability...

  4. How to Build Your First Content Marketing Strategy

    A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock-ups, reviews and changes, and the final product. From the client side, we'd be focused on the product: a professionally...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google Removes Related Searches – Blind Five Year OldUseful keyword research feature has vanished from Search Tools menu. Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from...

  6. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Optimizing for the research and comparison phases will increase visibility to customers that have not yet decided what product or brand they wish to purchase. Most brands find it easier to dominate search engine results for the name of their...