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  1. How to Create Great Content: Start by Creating Content for Yourself

    The research found that all humans are actually 99.9 percent genetically identical. Early on, Focus on Qualitative Not Quantitative Signals: This is going to sound sacrilegious coming from a research analyst in the data-happy marketing industry...

  2. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. A recent study conducted by Decipher Research, which surveyed online video viewers, aged 18-34, across four social video campaigns...

  3. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    New Pinterest Research Shows Which Images Get the Most Engagement Perhaps an image/product that your visitors loved and often pinned a few months ago has now been replaced by a different image. Google is focused on enhancing social media statistics...

  4. 3 Keys to Activating an Audience with Smarter Content

    Audience research involves gathering and analyzing qualitative and quantitative data to build a "data dossier" on your target audience. Essentially, you're looking to create one or more data-driven personae based on first-party data from customers...