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Product Recall

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  1. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    If you’ve ever had to change your insurance policy, you’ll recall that insurance companies each offer different policies and options that can be quite confusing to the average consumer. It's far easier to recognize that a template needs changing...

  2. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Brand Recall Viewers who enjoyed the video they watched demonstrated 139 percent higher brand association, 97 percent higher purchase intent, 35 percent higher brand favorability, and 14 percent higher brand recall than their counterparts who did...

  3. Leverage Twitter's Influence To Work For Your Brand

    And it doesn’t take long to achieve this mental trigger.in a 2001 MIT study by David Melcher, an associate professor at Trento University in Italy, it was found that after only 1 second of display, respondents described visual images with 60...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Ad recall increases on average by 55 percent for social ads compared to non-social ads, according to a Nielsen study. Are your 65-year old female customers with college education apt to respond to the same product benefits as your 18-year old...

  5. 5 Facebook Timeline Brand Page User Insights and Tips for Marketers [Study]

    A new eye tracking study by SimpleUsability, in which they play back activity to the user and have them recall their thought process, highlights a number of challenges and opportunities for brands using Facebook as a marketing channel.

  6. Rule-Abiding Merchants Abandoned by Google Product Search

    You may recall my reminder on Search Engine Watch earlier in September about Google's requirements that went into effect on the 22nd. Recently I've been investigating the enforcement of Google Product Search's data feed requirements and the impact...

  7. Google Health Shutting Down Doesn’t Mean Google Has Abandoned Health

    I recall seeing Eric Schmidt, then CEO, publicly announce the launch in 2008 as a keynote speaker at the largest annual healthcare information technology convention (known as HIMSS). This is version one and before I say anything else I want to...

  8. Yahoo Site Explorer Fusing with Microsoft Webmaster Tools

    Those who paid close attention to the Microsoft-Yahoo deal will recall that Yahoo specifically stated that Site Explorer would continue even after Bing was powering the back-end. Site Explorer," stated Hemant Minocha, Product Manager of Yahoo Site...