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Product Promotion

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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Bean's back-to-school promotion from last July: To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer – before July 4, according to the report, with incentives to buy:

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. For example, a promotion to update thousands of ads can be done with a few clicks in the interface across a number of campaigns.

  3. The 4 Most Interesting Features in Google Shopping Campaigns

    One example of this is the ability to create a campaign around all items that are on promotion such that promotional products always have priority when a set of products is triggered by a user query. Custom labeling will allow retailers to...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Step 10: Allocate Dollars for Content Promotion and Syndication Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based on their social authority...

  5. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Paid Promotion Have brands been doing any paid promotion around their pre-release, such as YouTube promoted videos, or paid search? If you're going to spend $4 million for a 30 second ad spot, what's another $100,000 to extend that promotion beyond...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The measurement of this metric must extend beyond promotion to the other 4 Ps of marketing (product, price, and place) to fully leverage investments and insights that can impact the bottom line. Gone are the days that marketing can build their...

  7. Why Content Marketing is a Definitive Method for Success in 2014

    Rather than creating content and simply hoping that your customers will be attracted to it, we've begun to truly look into the heart of our followers, in turn discovering the content best suited to them and creating it and from there, delving into...