So if you're a computer consultant to small businesses and your front end product is firewall software installation and maintenance, the first thing you need to do in your report is explain what the problem is:
In other words, this lead in local is more about Facebook's overall reach and halo effect, than any extensively overt product positioning. Google is the best advertising product in the history of the world.because it's like advertising at a store...
Instead, we concentrated on refining a product or service landing page that has a higher than average bounce rate and doesn’t lead to very many conversions. Keeping track of the tactics and positioning of our competitors helps us make informed and...
Once you have that Product Target created, you can bid that product on its own as well as create negatives to ensure that it doesn't get clicks on irrelevant queries. Grouping these products together into product targets makes a lot of sense and...
But in recent months Google started requiring that you apply for the Google for Nonprofits program first and then to the Google Grants product once accepted in the overall program, now making it two steps.
Higher quality data – whether it's accurate prices, the latest offers or product availability – should mean better shopping results for users, which in turn should create higher quality traffic for merchants.
If you, dear ninja reader, can fake good CTR to the product engine, you can get some nice little CPC discounts, and some better positioning. The product engines seem to factor in “quality score” as well, they just don’t disclose it.
It's through these pages that companies reach and truly connect with their target audiences," Marc Bishop, director of global product marketing, noted in a blog post announcing the site-wide roll out.
Whether you’re serving clients or leading an organization to launch a new product, cause, or creative project on the web – you’ll find these crowdfunding tips useful. Erick Mott is fresh from the field, having backed crowdfunding since 2011 and is...
Product Roadmap And as expected from the leak-filed product launch, the iPhone 5 packs a new longer frame. This is still intact (for now) but it begs the question of what will happen when Apple yanks this positioning like it has done with Google's...
Positioning Bing as the default search engine on a high-profile product like the new, highly-anticipated Kindle Fire HD devices, Microsoft as found another way to bring their search experience to a potentially new group of mainstream users.
For instance, the company collects and leverages millions of data points on visitors’ product searches, consideration, preferences, wish-lists and actual purchases to fuel a truly exceptional CRM engine and maximize the value of each visitor’s...
What is it about your product that makes you different, better, more interesting and newsworthy than your competitors? Why would your trade media want to report on your product? Are you prepared to allocate specific budget to activities that can be...
Once these tasks are completed, it's time to go through the product and brand phrases and look at them with an eye for ROI. Once you've determined to the best of your ability the profit per item for the brand and product-based phrases, it's time to...
Case Studies and Video Testimonials: Considering the effectiveness of product reviews, it isn’t surprising that customer testimonials via video can drive real results. For web-based tutorials (as well as product demos), the use of screencast...
A skim read of the results below shows that most of the inbound link anchor text focusses on it's own brand name, rather than on a generic product description or product brand name. Paying for links has been one shortcut to guarantee the best...
The role of the public relations (PR) professional is to help an organization (product, brand, cause, person) in their relations with the public. You may find the PR agency has a schedule of events, such as trade shows, product launches, and...
Assuming you've already identified the appropriate media through your link prospecting research and the relevant journalist, you now need to give them something that's going to make their product more interesting, temporal, and relevant to their...
Whether or not you like the changes, the core product -- search and its algorithm -- have suffered. Instead, their product (search) has become steadily inferior while people are distracted by the shiny objects: predictive text, preview rollovers...
This may have been a controversial blog post, a unique point of view on a newsworthy item, or perhaps a new product launch that excited the existing customer base. Consider this: if a company enjoys prominent positioning for a certain group of...
