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  1. Localization for International Search Engine Optimization

    You can do some preliminary research using Google's Keyword Planner or other keyword tools that perform similar functions. How do they use your product? In order to truly understand the way an audience in a new country finds your product or service...

  2. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    Rathna Sharad, the Group Product Planner at Microsoft, will talk about Bing's new features and advertising opportunities. Rathna Sharad, the Group Product Planner at Bing, will talk about the Microsoft and Yahoo!