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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If the article is being placed for promotional/traffic value (with no intended SEO value) then paid placements are acceptable with the rel=nofollow attribute included and clearly labelled as sponsored/featured content - even then, be careful and...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    These placements were generating most of our traffic: mobileapp::2-com.fuegosoft.disneyseries1 mobileapp::2-com.developerstudio.PrincessAnnaFrozenlivewallpaper mobileapp::2-manyapps.net.games.mem2.aphabet mobileapp::2-com.kauf.talking.baum...

  3. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Find new keywords and placements. How are they positioning their product – is it based on USP, price or special discount? Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to...