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  1. Nomenclature: The Industry Case For and Against SEO

    The overall impression I’m getting from many interviews, conference sessions, in-person conversations (yes, they still happen the odd time), forums, blog posts and comments, etc.is that no one is really saying the practice of optimizing content...

  2. Eightfold Logic Intends To Link Up Potential Business Partners

    Put another way, a link should generate traffic to your website on the merits of its own placement, rather than for its collateral effects on search engines. It is also important to note that paying for 'introductions' rather than links does not...

  3. Implementing your Search Strategy for the Latino Market, Part 2

    Matt Williams, VP of Prominent Placement, concurs by saying you should create country-specific, regionally-targeted, even demographically targeted, Latino-oriented campaigns. Matt Williams, VP of Prominent Placement, says to follow important dates...

  4. The Large Agency SEO Client – How Does this Beast Differ?

    Understanding the difference in return between paid search, organic SEO efforts, and feed methods such as paid inclusion and vertical shopping directory placement gives analysts and decision makers “actionable analytics”.