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  1. Pre-PPC Strategies For Launching a New Product

    The initial market research should inform the creation of my Minimum Viable Product (MVP), a phrase popularized in Eric Ries' book The Lean Startup. And no savvy entrepreneur would create their product without doing a ton of market research first...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Aligning your content and optimization strategies is a key priority for modern-day marketer. With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy...

  3. 4 Critical Elements of a Successful Content Marketing Team

    As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become apparent: Finding the right talent to comprise a team that can run a successful content...

  4. Search Marketing Integration Starts With Your Sales Team

    This can fuel product development and SEO strategies. Savvy sales individuals will have a unique perspective on the market, the problems you solve and your products feature/benefits. This knowledge will fuel content, product development, and...

  5. Geolocation Changes Google Keyword Rankings 69% of Time [Report]

    We spoke with Linkdex VP of Product/Marketing Matt Roberts, who believes the research raises more questions than answers, for marketers. They will then be able to develop geo-optimization strategies that maximize the opportunity to grow traffic and...

  6. 4 SEO Recommendations for More Effective B2B Website Industry Sections

    Market research and survey information Determining optimal keyword strategies for gaining visibility and offering both visitors and search engines access to important, relevant web content, should ultimately bring more leads and conversion...

  7. SEO Your Website For Foreign Languages in Your Domestic Market

    Last week here at Search Engine Watch, Dave Davies raised some key points about strategies for optimizing your website for English-speaking foreign markets, such as (for U.S.companies) Canada or the UK.