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  1. 4 Critical Elements of a Successful Content Marketing Team

    As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become apparent: Finding the right talent to comprise a team that can run a successful content...

  2. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    It is optimal to run both strategies simultaneously as algorithm changes can be highly disruptive to SEO progress. Furthermore, integrated strategies work much better than stand-alone initiatives, but small business budgets are prohibitive.

  3. Why Content Marketing is a Definitive Method for Success in 2014

    Right now many businesses are taking a look at their content efforts from 2013 and deciding upon which strategies worked, which didn't, and how they can improve upon their tactics in the New Year. In the past year, we've realized that content isn't...

  4. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    The results of this new optimization strategies were far reaching. However, as advertisers begin to experiment with Facebook's mobile advertising solutions, many plan their initial strategies based on click outcomes: How much on-Facebook engagement...

  5. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Companies that have chosen to invest in the digital marketing channel the longest are currently reaping the most rewards from owned and earned media efforts, and have very refined paid strategies. Complicated marketing, content, regional and brand...

  6. How Local Small Businesses are Evolving Their Online Marketing Strategies

    But it’s equally important to listen to small business owners, especially of the brick-and-mortar variety, to understand how they’ve been able to evolve their marketing strategies in a world increasingly dominated by search.