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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Aligning your content and optimization strategies is a key priority for modern-day marketer. This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience Manager.

  2. 4 UX Tips That Will Improve Your Content Strategy

    It's time that our content strategies focus on the user as much as our homepage design does. What is it about our product or service that the buyer isn't confident about at this point in the process? User experience (UX) focused marketing doesn't...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  4. 4 Critical Elements of a Successful Content Marketing Team

    As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become apparent: Finding the right talent to comprise a team that can run a successful content...

  5. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    It is optimal to run both strategies simultaneously as algorithm changes can be highly disruptive to SEO progress. Furthermore, integrated strategies work much better than stand-alone initiatives, but small business budgets are prohibitive.