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  1. Do Weak Links Reveal Powerful Opportunities?

    This gives three important strategies for link builders – and marketers – to follow: And that you should have strategies to redress the balance? In this case, the market is identifying itself – you launch a new product or campaign and someone in...

  2. Marin Adds Google Shopping Campaign Management

    Automate bid strategies based on product-specific revenue targets, optimizing bids in real time. This integration powers product inventory managment. Formatting product feeds and applying custom labels to work with Google Merchant Center.

  3. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    It's one of the most valuable online marketing strategies you can use, resulting in increased traffic, quality links, and a robust brand image. Much like billboard ads, this will help build TOMA, or top-of-mind awareness for your brand and product...

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    Can they describe previous UX design strategies beyond just to "delight the user"? Once you've heard an expert describe how they have derived specific strategies from user research, it become's easy to tell when your candidate has never done it...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Aligning your content and optimization strategies is a key priority for modern-day marketer. This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience Manager.

  6. 4 UX Tips That Will Improve Your Content Strategy

    It's time that our content strategies focus on the user as much as our homepage design does. What is it about our product or service that the buyer isn't confident about at this point in the process? User experience (UX) focused marketing doesn't...