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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out-of-the-box GA metric. Ask your most engaged customers what your brand could do to be even cooler in the customer forums.

  3. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    In order to achieve this level of engagement, your website should have a professionally designed user-interface and well-written, compelling content that caters to your customers' needs, as well as provides clear calls-to-action.

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    What engagement experience is the brand trying to create? Google Wants You to Understand the Full Customer Journey Attribution modeling identifies the entire customer journey, to enable informed investment throughout the journey, not just the last...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Get Engagement With Your Mobile App Down First Four sessions presented by Googlers throughout the day spanned advice and insight mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display and maximizing...

  6. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    As marketers continue to test new ways to drive awareness, engagement and sales via mobile devices, Facebook is placing a bet that mobile apps will become a primary part of every marketer's strategy. These types of offline metrics are essential to...