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  1. Cross-Device Measurement: Believe the Hype

    Through device pairing, cross-device attribution can be implemented to measure new user acquisition campaigns and also re-engagement campaigns for existing users. When talking with attendees at mobile marketing conferences and events, I’ve...

  2. SEO Is No One-Trick Pony

    I’ve certainly read my fair share of wonderful columns detailing individual tactics that are involved in the SEO process, but I don’t know that I’ve seen one which tried to hit upon the various things that go into an SEO engagement, within the...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out-of-the-box GA metric. Ask your most engaged customers what your brand could do to be even cooler in the customer forums.

  5. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    In order to achieve this level of engagement, your website should have a professionally designed user-interface and well-written, compelling content that caters to your customers' needs, as well as provides clear calls-to-action.

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    What engagement experience is the brand trying to create? Google Wants You to Understand the Full Customer Journey Attribution modeling identifies the entire customer journey, to enable informed investment throughout the journey, not just the last...