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  1. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    This also reassures searchers of the likelihood they will find product matching their query. The site tries to capture all possible ways a consumer might search for the same product type. To do so, they have looked at title tags as another...

  2. 5 Content Lessons & SEO Opportunities From Bloomingdale's

    The “What to Wear Where” section shows how product descriptions should be: engaging, personalized, and ending with clear calls to action. If a product is featured in a lookbook or other image on a retail site, adding a link back to that specific...

  3. Marketing Automation & Search – 3 Strategies for Mutual Success

    Keywords: For example, marketing automation platforms will give deep insights into which keywords existing leads are using to search for your product or service. Well, if you know how often a typical SEO/PPC lead is going back to Google and using a...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different content consumed along the way for people on the free trial versus people who haven't yet tried your...

  5. BloomReach Adds 4 New Metrics to Measure Page Quality

    The company gives an example of where this new technology can be useful, saying “a category page launched with 10 products with every product matched to the category can become low quality if some of the products quickly go out-of-stock or are...

  6. 3 Keys to Activating an Audience with Smarter Content

    Is it the product preview video content, the case studies, the infographics, or none/all of the above? Everyone's talking about content marketing these days. OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the...

  7. 5 Rules to Effectively Use Press Releases for Links

    Brand names and URLs are pretty innocuous or a keyword that is more company than product related may also be a natural fit. Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile.

  8. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    If I was receiving this email, or being asked to buy your product, what would I be looking for? Casie Gillette, Director of Online Marketing at KoMarketing Associates Not only was a great way to put finally put faces to names, it was an opportunity...