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  1. Combining Social & Content to Earn Visibility & Earn $$$

    When did you know you needed this product? What things were you looking for in this product? How do you integrate your content directly with your social marketing efforts? Bookending the session was 352's director of digital marketing, Erin Everhart.

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    But, it is these activities that precede increasing leads and brand or product awareness in the lead conversion funnel. At first look at the data, we see that marketers' primary goal with content is to increase the number of leads generated and to...

  3. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    What were you looking for in this product or service? What were the most important attributes for you about this product or service? When did you know you needed this product or service? How did you shop for this product or service?

  4. SEO for Startups & New Businesses: An 11 Step Plan

    You have a great idea or product, some money to invest, eager customers, and great workers. Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based...

  5. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    The world does not need another "why my product is so great" blog. Because you having fun will translate into a better product than you not having fun creating it. And no doubt each person brings their own personality and moral values into the...