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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Call them whatever your want – Content Champion, Inbound Marketing Strategist, Earned Media Manager – whatever – but put them in place and hold them accountable. You have a great idea or product, some money to invest, eager customers, and great...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Michael Freeman is the Senior Manager of Search at ShoreTel. How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different content consumed along...

  3. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Kye Mou, product marketing senior manager at Marin added, “Generally, we've noticed with higher impressions and CTR come higher conversions; so it isn't a stretch to assume more people are using their phones to convert, whether that be downloading...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Auto-Event Tracking for GTM (Google Tag Manager) Google Tag Manager (GTM) is designed to enable deployment of tags across all properties, takes care of tagging without editing HTML and including Google Tag Manager for Mobile, which enables tracking...

  5. 3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search

    But, I don't want to throw out the baby with the bathwater, because there are important takeaways about the future of search that we can take from Google Glass, Apple's Siri, and Google Now, Google's information manager.

  6. 6 Tips For Hiring a Real Social Media Marketer

    As a result of the initial article, I was contacted by a company who had just hired a social media manager. If a social media marketer interviewee has never managed an online community or offline event, you should think twice about placing this...

  7. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    For a great example of a user-friendly in-app e-commerce experience, Google Product Marketing Manager Adam Singer recommends marketers look to Amazon. Marketers need product feeds, their search platform, CRM software and all of their other tools...

  8. Converged Media in Marketing Starts With Breaking Down Silos

    Product Manager - Webmaster Outreach at Bing, Adam Singer, Product Manager for Google Analytics, and Daina Middleton, Global Chief Executive Officer at Performics and was moderated by Mike Grehan, SES Conference PPC" is lacking, to say the least.

  9. Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study]

    Kye Mou, senior product marketing manager at Marin Software, gave four tips on how to maximize performance of PLAs: Marin Software today released a report that showed Google's Product Listing Ads (PLA) are winning in the paid search results with...