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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    The conference's keynote speaker is Bing's Senior Product Manager Duane Forrester, who will share trends on search over time and across platforms. SES, the original search marketing event, makes its triumphant return in Atlanta in just three weeks.

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience Manager. The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Call them whatever your want – Content Champion, Inbound Marketing Strategist, Earned Media Manager – whatever – but put them in place and hold them accountable. You have a great idea or product, some money to invest, eager customers, and great...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Michael Freeman is the Senior Manager of Search at ShoreTel. How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different content consumed along...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Auto-Event Tracking for GTM (Google Tag Manager) Google Tag Manager (GTM) is designed to enable deployment of tags across all properties, takes care of tagging without editing HTML and including Google Tag Manager for Mobile, which enables tracking...

  6. 6 Tips For Hiring a Real Social Media Marketer

    As a result of the initial article, I was contacted by a company who had just hired a social media manager. If a social media marketer interviewee has never managed an online community or offline event, you should think twice about placing this...

  7. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    For a great example of a user-friendly in-app e-commerce experience, Google Product Marketing Manager Adam Singer recommends marketers look to Amazon. Marketers need product feeds, their search platform, CRM software and all of their other tools...