So, the PPC manager who is trying to improve their quality score needs to increase CTR. But let's say this same advertiser is also trying to optimize for quality score, and that their PPC manager is measured and rewarded in part based on quality...
As I digress back to Bing Places, Ginny Sandhu, Senior Product Manager at Bing described the new product: With this new product, this is our chance to take advantage of a new, easy-to-use tool to quickly optimize our local listings.
While Yext offers its own set of products in the area of listings management, Localworks is specifically targeted to reach Yahoo's base of more than 1 million small business subscribers, according to Virginia Hines, senior product manager at Yahoo.
You can approach those with titles like Researcher, Engineer, CTO, Product Manager, Directors and Executives. Who developed your product? Talk about how this will build their personal brand; get exposure for their product and will most likely have...
Reach out to the local Yelp Community Manager for your area and offer them an exclusive event with some free cocktails and samples from your menu to get them through your doors. Chris Dyson: For general link bait I'd create a fake product such as...
Account Manager for large Facebook ads campaign clients at AdParlor, were kind enough to answer some questions in advance of their session. In social channels, people probably aren't actively searching for your product.
In order to get into the beta, you need to contact your account manager, or fill out this form to request an invite. It is important to note that you must have the rights for the photos you wish to use, so you can likely expect to see some issues...
For insight from the people who released the findings, I turned to Curalate's marketing manager, Brendan Lowry, for advice on how marketers should interpret this data. Especially with the introduction of Pinterest Rich Pins, which allow brands to...
So, the responsibility to take ownership of the relationships initiated through social media falls squarely on the shoulders of the brand manager. For most selling goods and services, the social platform could reduce potential sales compared to...
Any strong PPC account manager will tell you that there is no "best" ad, just ads that are a little better than the ones that came before it. Refresh how product inventory is implemented in ads to capture any major updates
Segment Contributed by: Michael Freeman is the Senior Manager of Search at ShoreTel. How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different content consumed along...
A project manager or super anal account manager is a great person to have help out with this phase. When an engineer designs a new product, they go through a multi-step process to ensure they achieve the outcome they require.
This job typically falls to the SEO manager who is tasked with aligning site content to how people search. A great PLA manager will possess the skills to navigate through Google's policies, people, and processes to gain performance advantage for...
Laura Roth, Senior Conference Manager for SES If I was receiving this email, or being asked to buy your product, what would I be looking for? Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in...
Google Tag Manager grows nearly 300% since January, boosts enterprise performance – Google Analytics BlogWith nearly 300 percent growth in traffic and 120 percent growth in enterprise customers, Google adds a Success Stories page.
Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...
Ads won't be shown more frequently in timelines and and users can still dismiss promoted tweets they don’t find relevant, said Nipoon Malhotra, product manager for Twitter, in a blog post. Twitter has tweaked the way it deals with advertising...
Sara Wood, Unruly's co-founder and COO, and Lewis More, the company's Technical Product Manager, provided a demo of the dashboard and discussed its potential impact on "just-in-time marketing. An Enterprise-grade Software Platform: This robust...
But making plans for what happens after you're gone is really important for the people you leave behind," wrote Google product manager Andreas Tuerk in a blog post. Google has introduced the Inactivity Account Manager to let users opt to delete...
LinkedIn members are involved in millions of conversations across LinkedIn day after day,” said the company's Associate Product Manager, Angela Yoonjeong Yang in a blog post. Professional social network LinkedIn is rolling out a Facebook-style tool...
