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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    With some advanced social media tips, you and your community manager can easily build a slew of influential contacts. Working closely with your social media manager here, build a list of journalists and producers to whom you'd like to send your pitch.

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    You're comfortable setting up a display remarketing campaign through Google Display Network (GDN) or DoubleClick Bid Manager (DBM). Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand...

  3. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    The conference's keynote speaker is Bing's Senior Product Manager Duane Forrester, who will share trends on search over time and across platforms. SES, the original search marketing event, makes its triumphant return in Atlanta in just three weeks.

  4. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience Manager. The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels...

  5. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It was a busy day, but the manager made the effort to tell Beal they would get someone to take care of him. After finding out Beal had found them through Facebook, the manager gave him a maple syrup latte, and the entire experience has kept Beal a...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    Call them whatever your want – Content Champion, Inbound Marketing Strategist, Earned Media Manager – whatever – but put them in place and hold them accountable. Many companies net out in the middle – high profile executives and writers or product...

  7. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Michael Freeman is the Senior Manager of Search at ShoreTel. How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different content consumed along...