Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). Bid management clearly has some impact on the PLA marketplace, although we don't yet know just how important bidding is in...
When users search for your app, they often want to go deeper and see what in-app content fellow users find interesting," said director of product management at Google+ Seth Sternberg in a blog post. Google has announced that its desktop and mobile...
You may not have millions to invest, but there are plenty of customer relationship management tools available to optimize engagement with customers. Harvard Business Review recently challenged the long-term value of influence in the context of the...
If they've taken a fraction of your overall account management time to look after, but delivery non-trivial spend and revenue, then they deserve the extra time. If your bid management system can cope then you can apply your normal search...
AT thought leaders are looking at contextual targeting, and full customer management on mobile apps to put the state of mobile apps into context. For example, are your users leaving product reviews, referring the application to others, etc.
But Google's exit is good news for competitive affiliate networks and affiliate program management companies, which have leapt to snap up the business dropped by Googliath. Acceleration Partners is one of the many affiliate program management...
As we set out to develop these apps, we wanted to take full advantage of the unique aspects of tablet devices, like the beautiful screens and intuitive gestures, while also making it easier and more fun for you to read and manage your email," said...
Challenges with budget, management time, and data feeds can seem like insurmountable hurdles to listing on Product Listing Ads. If you had a product that was converting really well, you couldn't give it more exposure.
During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote: Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and shared their top...
Compounding the problem is that consumer demand, market conditions, and inventory management are in constant flux. Typically, branded traffic is cheaper and converts at a higher rate than non-branded traffic because these searchers seek out your...
These platforms integrate directly with larger bid management platforms like Kenshoo/Marin or can be exported to excel and combined with other reporting bulk sheets like AdWords or Bing. How can you really trust a user to tell you if they found...
Bid Management While that presents incredible opportunities for ongoing optimization, it can also present some distinct challenges for those who want to put everything from bid management, to keyword selection, to ad optimization on data driven...
Effective outreach is only as good as its management. This workflow could be as simple as collaborative GDocs or more automated through the use of relationship-management tools like Buzzstream or Raven Tools.
Integrating SEO intelligence into your content management and marketing process allows the content marketing team to: One of the biggest challenges that SEO marketers have faced, before and after Panda/Penguin, has been with content management...
In addition, there are plenty of core benefits to the One Channel design, such as the ability to scale the design and branding across different devices and screen sizes, having channels be only one click away for subscribers, and streamlined...
Reach out to the colleges and universities that your management team attended and graduated from. The local business promotes the software at a discounted rate as a value-add to their product. My go-to contacts and the first place to start are...
If you're all nodding, then you may well be working in enterprise SEO where C-level management demand a number, normally in $$'s to justify every action. Don't expect the content to drive overall sales of a product/service but it should be able to...
How can we sell relationship building as a service to clients or management? JT: It can be hard to sell it in as a specific service as clients or management will be asking for a ROI and will want to set a key metric against it.
While Alibaba did not share more details on Aliyun search except that it is a product developed and maintained by its cloud computing business unit under the group, it is worth noting that the division also specializes in data management from...
Enhanced campaigns allow for sitelink management down to each individual sitelink. While the data supports the claims regarding the trend between the two devices, AdWords has decided to change its product to answer this trend before the ecosystem...
