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Product Listing Ad

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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google Product Ads use AdWords_labels in your inventory file to create custom ad groups. In July 2012, Google finalized its switch to Google Product Listing Ads from formerly free retail traffic on Google search (Google Product Search).

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. In 2013, PLA CPC increased 141 percent overall, while text ad CPC increased just 21 percent. These and other changes will force retailers to remain...

  3. PPC Management Operations: The Ultimate Guide

    Consider Remarketing and Product Listing Campaigns When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. But keep in mind that every new advertising...

  4. How to Dominate the Entire First Page of Google

    Product listing ads hit the scene late in Q4 of last year, generating impressive results thus far due to low CPCs and competition. Product extensions The following are ad extensions available in Google that increase the depth of your brand listing:

  5. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    This entire article could also focus on cleaning up your Product Listing Ads (PLAs) and auto-targets within AdWords. One example could be that you altered your ad scheduling to gain more impressions during your peak traffic season but now you...