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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Shopping campaigns are great at allowing us to organize our inventory and push key lines. You still set two description lines, so the ads are in line with both the season and the promotional messaging used throughout your other marketing activities.

  2. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    A question along the lines of "Tell us a story about.your experiences with using our product or how you've used our product to solve a specific problem, complete a task, save time, and so on. However, that material may not be complete – a client's...

  3. Google Reveals What New & Expectant Parents Search For

    Along these lines, searches for 'cloth diapers' have been on the rise, growing 218 percent since 2007. For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones.

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    This new reporting tool includes graphing capabilities with bar, lines, and pie charts. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    Blurred Lines Between Paid and Organic Content Since then Facebook and LinkedIn have followed suit with newsfeed ad units that have boosted ad engagement and click-through rates while simultaneously blurring the lines of what is organic or paid...