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  1. 5 Social Media Advertising Trends to Watch for in 2014

    Blurred Lines Between Paid and Organic Content Since then Facebook and LinkedIn have followed suit with newsfeed ad units that have boosted ad engagement and click-through rates while simultaneously blurring the lines of what is organic or paid...

  2. Guy Kawasaki Talks Content Marketing, Social & Google+

    You can watch the entire interview here, and get additional thoughts from Kawasaki about email subject lines, Twitter's new Vine service, Motorola's culture, how many hours a day it takes to build a marketing platform, and if he actually invented...

  3. Product Listing Ads: How to Maximize Your Returns

    It's also a natural conclusion that you'll want the ability to have unique promotional lines for each product if necessary. Individual promotion lines. Put each target into an ad group of its own and then each target can have customized promotional...

  4. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    Notice the minor peak in September 2011 when the runway debuted Spring 2012 looks and then the rising interest through June 2012 as apparel lines became widely available for purchase. Start with a list of potential product offerings to be offered...