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  1. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    Product pages are marked out with a purple line. The lead form page is marked out with a red line (they also have arrows). Within our Visitor Flow report, our "Thank You," page had become a higher trafficked page (as indicated by the yellow line...

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    There's a fine line between repurposing good content and making Google angry. Keywords: For example, marketing automation platforms will give deep insights into which keywords existing leads are using to search for your product or service.

  3. BloomReach Adds 4 New Metrics to Measure Page Quality

    For example, if your site has inventory of black A-line dresses but no specific page for it, and data shows there is a demand online for the query: “black A-line dresses,” BloomReach technology will pull together a page of all your black A-line...

  4. A 7-Step Landing Page Template to Convert Prospects into Leads

    And if you are connected to the internet via cable modem, DSL, or T1 line, then you're vulnerable 24/7. We later found out that the office down the hall that shares our T1 line was compromised, and their entire hard drive was wiped out.

  5. Product Listing Ads: How to Maximize Your Returns

    A promotion line. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image. Google Shopping's vertical product-specific results were later shifted to include only PLAs – all the old...

  6. Driving Consumer Insights With Mobile Analytics

    Craver basically found that TKTS had a mobile app experience that allowed him to avoid standing in line for potentially several hours wondering if it was going to be worth it. Bottom line: your efforts need to be informed by your business goals and...

  7. SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

    Bottom Line SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads...

  8. The Content Marketing Elephant & the Enterprise

    Few legal teams are concerned with earning valuable backlinks for a business line of goods or services. In order to prepare a business case for the content marketing piece, a content gap analysis should be prepared in order to reveal search...