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  1. Financial crime body tightens rules on company ownership

    The FATF is also carrying out an assessment of countries to test the effectiveness of individual jurisdiction controls, in line with a more aggressive strategy announced last year. These topics are of growing concern and importance for governments...

  2. SunGard taps videogames to boost risk technology

    The bottom line The product, dubbed Adaptiv Analytics, can conduct highly complex calculations such as scenario-based risk, sensitivity analysis and credit valuation adjustment (CVA) at near-real-time speeds, and is said to be able to process up to...

  3. Your Job Is to Make Google Look Good

    The bottom line is that the search engines want to know that your site does a better job of satisfying users than the other sites out there. Product descriptions Why, Oh Why, Is This True? A few months back I was speaking with someone, and they...

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  4. KBC Asset Management offers step-up payout and Smart Start

    Another example of the company's innovation over the past year can be found in its Comfort Booster product line for the KBC Insurance and KBC Bank distribution channels. The close relationship with the bank distribution network allows investment...

  5. Writing Your Way to the Top of Search and Social Results

    Bottom Line: The search engines and social networks are drawing a line in the sand and calling for quality content. Organic content still has value on Facebook, and Pages that publish great content — content that teaches people something...

  6. Secret Sauce LoMo Tips for More PPC Sales

    Make sure description line 1 flows with the headline (it’s always appended) Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data (in the form of a local product feed) to...

  7. People: TD Bank bags Scotia Capital structuring team

    Within GECD, a new business line has been created that includes structured equities and flow, to be headed by Nicolas Marque. Meanwhile, BNP Paribas has appointed Guy Davies as equities director for the institutional business line, based in London.

  8. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    And that you can identify your favorite author just by reading the first line of his or her posts. But as that respect for flashier content grows, the respect for the rest of the words on their site -- their home pages, their product pages, their...

  9. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While the quality of the sites that link to yours is of paramount importance, it is equally important that these sites are relevant to your line of business. An original review, accompanied by comments and product recommendations from a trusted...

  10. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    You still set two description lines, so the ads are in line with both the season and the promotional messaging used throughout your other marketing activities. The previous product meant we had to work with a combined CPA, so this is a great step...