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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Bottom-line, use negative keyword lists and think categorically about negative keywords to save yourself time and money. From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Ninety-seven percent of consumers do online research when making purchasing decisions, so what they find could impact your bottom line, either positively or negatively. Know your client's weaknesses, and focus on why someone should buy your product...

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    It makes sense that marketers' primary focus for content marketing would be on outcomes they believe would impact the bottom line: increasing leads and brand awareness. At first look at the data, we see that marketers' primary goal with content is...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    One example is Visual Website Optimizer (starting at $49 per month), which provides a simple line of code that allows you to target consumers based on multiple variables and deliver dynamic content. Using Monetate and leveraging past purchase...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The conversation then jumped to Reddit, where Don's "The Perfect Jeans for the Perfect Body" line found its way onto some distasteful memes. Get your product in consumers' hands: If you're new to the market, send free samples to bloggers and...