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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Spend the time reading individual answers, line-by-line, and look for replies that you can develop into meaningful customer stories. A question along the lines of "Tell us a story about.your experiences with using our product or how you've used our...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you put the target circle to the front of the line before you start following, that will be the option at the top of your drop down circle list. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now Google is starting to develop a solution to measure in-store transactions that track off-line conversions. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer...

  4. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Ninety-seven percent of consumers do online research when making purchasing decisions, so what they find could impact your bottom line, either positively or negatively. Know your client's weaknesses, and focus on why someone should buy your product...

  5. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    It makes sense that marketers' primary focus for content marketing would be on outcomes they believe would impact the bottom line: increasing leads and brand awareness. At first look at the data, we see that marketers' primary goal with content is...