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  1. Secret Sauce LoMo Tips for More PPC Sales

    Make sure description line 1 flows with the headline (it’s always appended) Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data (in the form of a local product feed) to...

  2. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    And that you can identify your favorite author just by reading the first line of his or her posts. But as that respect for flashier content grows, the respect for the rest of the words on their site -- their home pages, their product pages, their...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While the quality of the sites that link to yours is of paramount importance, it is equally important that these sites are relevant to your line of business. An original review, accompanied by comments and product recommendations from a trusted...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    You still set two description lines, so the ads are in line with both the season and the promotional messaging used throughout your other marketing activities. The previous product meant we had to work with a combined CPA, so this is a great step...

  5. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Spend the time reading individual answers, line-by-line, and look for replies that you can develop into meaningful customer stories. A question along the lines of "Tell us a story about.your experiences with using our product or how you've used our...

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you put the target circle to the front of the line before you start following, that will be the option at the top of your drop down circle list. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the...