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Product Lifecycle

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  1. 4 Critical Elements of a Successful Content Marketing Team

    Let's start by getting clear on the most important "types" of talent you need access to during the content marketing lifecycle. What concerns arise over the lifetime of a product? More than any other type of marketing endeavor, the composition and...

  2. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Lifecycle marketing means marketing to your existing customers, based on the status of the relationship. Sending out a text to customers can help keep your business top-of-mind, let them know about a special promotion you're running or offer them...

  3. Autobytel Hopes to Usher in Second Phase of Automobile Search

    Set to officially debut during the second quarter of 2007, MyRide.com will offer consumers a comprehensive array of information related to "the automotive purchase and ownership lifecycle. Since MyRide.com is designed to gather consumer behavior...