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  1. Writing Your Way to the Top of Search and Social Results

    Organic content still has value on Facebook, and Pages that publish great content — content that teaches people something, entertains them, makes them think, or in some other way adds value to their lives — can still reach people in News Feed...

  2. How to Optimize Your Content Strategy With Social Listening

    Chances are, they are talking about your product, service, or industry. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Create a flow that makes assumptions, such as, "If a user bought 1 product from brand X, we'll serve them remarketing ads focused on other products developed by that same brand. Whereas, Information-Seeking users may need to go to a Testimonials or...

  4. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Before making the purchase, the user probably researches different models, product specifications, and buyer reviews. After the user narrows down their options, and goes to the store to physically see the models they're interested in, they now rely...

  5. 4 UX Tips That Will Improve Your Content Strategy

    UX reviews take into account the visual appeal of a user interface. Your content may contain the exact information you need to show to a user in order to turn them from a window shopper into a repeat customer, but if it fails to meet a user's...

  6. 4 Google Changes and How Online Merchants Can Adapt

    Build content and product information around user needs. Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and giving searchers access to local storefronts...

  7. How to Build Your First Content Marketing Strategy

    A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock-ups, reviews and changes, and the final product. From the client side, we'd be focused on the product: a professionally...