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  1. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Before making the purchase, the user probably researches different models, product specifications, and buyer reviews. After the user narrows down their options, and goes to the store to physically see the models they're interested in, they now rely...

  2. 4 UX Tips That Will Improve Your Content Strategy

    UX reviews take into account the visual appeal of a user interface. Your content may contain the exact information you need to show to a user in order to turn them from a window shopper into a repeat customer, but if it fails to meet a user's...

  3. 4 Google Changes and How Online Merchants Can Adapt

    Build content and product information around user needs. Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and giving searchers access to local storefronts...

  4. How to Build Your First Content Marketing Strategy

    A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock-ups, reviews and changes, and the final product. From the client side, we'd be focused on the product: a professionally...

  5. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Informative guides (process-driven "how-tos," consumer guides, product reviews, etc) eBooks For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly selling an organization...

  6. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all. Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results.

  7. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    If the majority of consumers were impulsive, these marketers would likely remove every product in the store that you didn't purchase, and stop promoting the other products that you left on the shelf. Putting too much pressure on consumers in a...