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  1. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    Social technology company 8th Bridge released its third-annual Social Commerce IQ report, which looks at nearly 900 online retail brands – including nearly all brands in the Internet Retailer 2013 Top 500 Guide – their social adoption and...

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    For a great example of a user-friendly in-app e-commerce experience, Google Product Marketing Manager Adam Singer recommends marketers look to Amazon. Marketers need product feeds, their search platform, CRM software and all of their other tools...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Offering a commerce transaction on a social platforms may have an appropriate time and place. As expected, F-commerce and storefronts were short-lived and have been replaced predominately by "gifting" sales on Facebook.

  4. Search Marketing Integration Starts With Your Sales Team

    You could ask them to join individual associations – the local chamber of commerce for example. This can fuel product development and SEO strategies. They’ll be able to identify common customer questions, reservations and the most effective selling...

  5. Going Global: Localize Your Message for Holiday Retail Traffic

    Debenhams chose the German market because it has been consistently one of the company’s top performing countries online – and because Germany is the second largest e-commerce market in Europe. Here’s how e-commerce companies can reach a wide scope...

  6. 72% of Consumers Want Mobile-Friendly Sites: Google Research

    Unfortunately for e-commerce stores, 61 percent said they are likely to leave if the site isn’t mobile-friendly. Consumers are doing more on mobile devices, including shopping and product research; when they do, users look for content to meet their...

  7. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Social commerce revenue could reach $30 billion by 2015, say analysts from SocialMediadd. Your ad is more likely to perform better and continue running successfully if it is being displayed to the users who are most likely to be interested in your...