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  1. Your Job Is to Make Google Look Good

    Product descriptions People link to other sites when they believe that doing so benefits them. In many cases, people should be able to obtain different variants of their needs by clicking through to other pages on your site, or even off to other...

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  2. Task Analysis: The Key UX Design Step Everyone Skips

    You know too much about your product and are already biased by its approach. The reason task analysis is so critical to the success of a product is that it accurately defines the users' problems. The typical mistake most product teams make is to...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...

  4. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  5. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    This also reassures searchers of the likelihood they will find product matching their query. The site tries to capture all possible ways a consumer might search for the same product type. By exposing more information up front, sites can better...