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  1. Task Analysis: The Key UX Design Step Everyone Skips

    You know too much about your product and are already biased by its approach. The reason task analysis is so critical to the success of a product is that it accurately defines the users' problems. The typical mistake most product teams make is to...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...

  3. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  4. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    This also reassures searchers of the likelihood they will find product matching their query. The site tries to capture all possible ways a consumer might search for the same product type. By exposing more information up front, sites can better...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping...