Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. Audience research involves gathering and analyzing qualitative and quantitative...
LinkedIn says that this group is active on social media and could prove a key market for financial institutions. According to the research, financial institutions must tailor their social networking campaigns differently for each group.
EconsultancySimple, functional, attractive homepages that have clear navigational links, helpful search functions, promotional images, barcode scanners, simple forms, and helpful product information. Two Googlers elected to the American Academy of...
An Enterprise-grade Software Platform: This robust, stable product is based on seven years of research and development; We are seeing an explosion in the social video market and brands are struggling to keep pace with how to measure the medium and...
Mine competitor assets: There are a number of SEO tools on the market that allow users to find the "top pages" on competitor websites. In our research, we've discovered an interesting correlation: the more external links on a page, the more inbound...
Thirty percent of all product searches now begin on Amazon as opposed to 13 percent on Google according to Forrester Research, and according to a separate report from comScore, product searches on Amazon have grown 73 percent over the last year...
Keep abreast of empirical research about where consumers do and do not look on a screen. Depending upon the captioning that accompanies the image, they may even clamp down on some people that are using Pinterest to market their products.
The reason why this theory is important for understanding the relationship between product price and CPC is that if information was completely available to all parties in the market (a required assumption in this theory) then knowing the average...
Gleaning data and knowledge from our previous experiment into the Japanese market, we went heads down and dove deep into competitive keyword research. I realize at face value it sounds like I have a team of psychics in addition to my research and...
Savvy sales individuals will have a unique perspective on the market, the problems you solve and your products feature/benefits. This can fuel keyword research. This knowledge will fuel content, product development, and overall marketing strategy.
Psychographic research is all about collecting user information in a way similar to how you would look at keyword research in SEO. For example, if you are looking for people talking about sandals and styles then look for evangelists talking about...
If the market wants something else, adjust your product to it. "Digital disruption is here," Shar VanBoskirk of Forrester Research announced during the day two keynote at Covario’s INFLECTIONPoint 2013 conference.
At the same time, the search ecosystem will continue to change rapidly – a new search solution from Facebook, changing guidelines and algorithms from Google, further consolidation of product search by Amazon, or more meaningful market penetration...
If your link strategy is to hope that your content generates links on its own (and I hope you're doing more than that), then make sure you do your keyword and market research to find out what searches are being used so that you can work those...
Use LinkedIn for market research to drive your content strategy. She set out to teach participants how to effectively use LinkedIn for personal branding, company marketing, market research and lead generation.
Facebook has announced a new partnership with market analytics firm Datalogix, designed to measure how often Facebook's 1 billion users see a product advertised on the social site, then complete the purchase in a real-world retail store.
Google’s survey involved 1,088 US smartphone Internet users and was performed by independent market research firms Sterling Research and SmithGeiger in July 2012. Consumers are doing more on mobile devices, including shopping and product research...
Market Nationally, Shop Locally For this reason, mobile advertising was an important contributor to the holiday 2011 season, where we saw 38 percent of mobile shoppers make a purchase directly from their mobile device, and 46 percent conduct...
Market research to discover what other people in your space are doing is one of the biggest and most valuable areas of SEO. Channel it not just to do better than the other guy in the SERPs, but to offer more value than then him to the online market.
We spoke with Linkdex VP of Product/Marketing Matt Roberts, who believes the research raises more questions than answers, for marketers. Geo-Variance Research Explores Search Results Across 10 U.S. Linkdex notes, “When we began our research, and...
