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Product Information Management

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  1. Mobile, the Ultimate Shopping Assistant, Says Google

    Mobile has become the ultimate shopping assistant, says Vineet Buch, director of product management at Google Shopping. Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top of...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    With this in mind, the performance won’t match that of shopping campaigns and so it can be difficult to assign budget and time into management. This page will contain the product information and also a map of the nearest store where the product is...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    You're going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the availability to just...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  5. The 4 Most Interesting Features in Google Shopping Campaigns

    Previously this was only available in analytics or campaign management tools that were configured appropriately to track SKU level PLA data. Custom labeling will allow retailers to integrate more detailed product information into their feeds and...