SEO News

Product Information Management

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  1. The 4 Most Interesting Features in Google Shopping Campaigns

    Previously this was only available in analytics or campaign management tools that were configured appropriately to track SKU level PLA data. Custom labeling will allow retailers to integrate more detailed product information into their feeds and...

  2. New Google Shopping Overview & 4 New Tools

    Google Product Listing Ad (PLA) structure and management is changing fundamentally. Google chooses results based on product feed information and advertiser bids. Currently with Google Shopping, product information is accessible through the Google...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Smartphone bid adjustments should be treated as an ongoing part of bid management, not a "set and forget" campaign element. Marketers must allocate time to review smartphone performance and update bid adjustments on a regular basis, working to find...

  4. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Your best bet, if you handle critical data is to get a good security professional to review your site and suggest best practices for site monitoring and best risk management. For others, it's about taking you out of the SERPS, gathering important...

  5. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    In the "bad news" bucket, there‘s reputation management. Talk about reputation management: New York City mayoral candidate Anthony Weiner resigned from Congress in 2011, following a sexting scandal involving women he met online and inappropriate...