SEO News

Product Information Comparison Shopping

  1. How to Optimize Your Content Strategy With Social Listening

    Chances are, they are talking about your product, service, or industry. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    In my 25 years of experience on over 250 projects, not one single product has been focused on solving the right problem. You know too much about your product and are already biased by its approach. The reason task analysis is so critical to the...

  3. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    What were the most important attributes for you about this product or service? When did you know you needed this product or service? How did you shop for this product or service? How did you decide to ultimately purchase this product or service?

  4. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  5. Remarketing Lists for Search Ads: 4 Smart Strategies

    You can't use them with Product Listing Ads: This is annoying. Comparison Shopping Finance (and many other markets) involve a lot of comparison shopping. Make sure you don't drop off their shortlist while they're comparison shopping!

  6. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Regardless of your product or service offering, you should start planning for Q4 right now. Review Your PLA Structure: Product listing ads (PLAs) are gaining more and more importance within campaigns and the SERPs.

  7. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Use product specific targeting, for example, increase bids for visitors who reached a product page while on then site when they later search for the same product on Google. Combine views of pages or product categories with buying signal modifiers...

  8. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    These can include domain-specific search applications such as, e.g.document archive searching; file searching on a computer or network; company or individual searching; real estate searching; price comparison searching; reference, book, and...

  9. Google Rolls Out Car Insurance Comparison Shopping in UK

    Early in the summer, the info box that appeared on hovering over the information icon on the listings read in part, “We may be compensated when the user clicks to contact, fills out an application with, and/or receives a product from a product...

  10. Didit Buys Inceptor to Co-Promote SEO, Shopping Feed Services

    Between now and the end of October, Google will finish moving to a paid model for Product Listing Ads. Didit has acquired SEO, social and comparison shopping engine management company Inceptor from SuperMedia (formerly Verizon Information Services).