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  1. Mobile, the Ultimate Shopping Assistant, Says Google

    Mobile has become the ultimate shopping assistant, says Vineet Buch, director of product management at Google Shopping. Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top of...

  2. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  3. Deal With the Big Rocks First

    If your site explicitly states a set of common customer problems that lead to product/solution descriptions, then it is more problem-oriented. Almost every site I‘ve seen is more oriented around providing solutions, requiring the users to read and...

  4. Drive Your Clicks In-Store With Local Inventory Ads

    This page will contain the product information and also a map of the nearest store where the product is in stock. Local inventory ads are a new version of a product listing ad. The product is still very new and I expect to see the new features that...

  5. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  6. Former Google Employees Launch Adult Entertainment Search Engine

    When asked about the project, Rowntree shared why there was a need for a product like Boodigo: Additionally, Boodigo safeguards the user’s privacy by disabling the use of cookies or other tracking mechanisms that obtain information about Internet...