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  1. PPC Management Operations: The Ultimate Guide

    When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. Consider Remarketing and Product Listing Campaigns But keep in mind that every new advertising...

  2. The Actual Impact of PPC on Sales [Case Study]

    Much was made of Google’s 2011 Search Ads Pause study, which showed that 89 percent of site visits were incremental to organic results. The product isn’t what the advertiser in this case sells, but it’s a good approximation of what their SERPs look...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    It's also possible that we'll see the release of a premium Google product to give us access to that data through another channel from Google in the year ahead. My own take is less alarmist: Google has taken major spam-fighting steps that have...

  4. How to Build Your First Content Marketing Strategy

    From the client side, we'd be focused on the product: a professionally designed site that aligns with our brand and presents us well to our audience. A web designer, for example, would probably consider features such as brand consultation...

  5. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    That's why we are recommending a new paradigm," said Brad Mattick, vice president of marketing and product at BrightEdge. Unfortunately for site owners and marketers, the "(not provided)" data has only grown since Google released encrypted search...

  6. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    Product pages are marked out with a purple line. Our initial hypothesis was that visitors weren't getting passed the product pages so we were going to have to focus our optimization strategy there. After analyzing our Visitor Flow report, you can...

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...

  8. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Narrative: Narrative is creating the story around your brand or product that will best communicate with your consumers. Since YouTube is owned by Google, creating video content and optimizing it for terms you wish to rank for, will only help your...

  9. Small Business Social Media: 3 Tips to Get Started

    Explore each of the big five social networks and see if your competition, or related product/service providers are doing well there. Be sure you check these sites often or set up alerts so you're notified when someone asks a question related to...