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  1. SEO for Startups & New Businesses: An 11 Step Plan

    You have a great idea or product, some money to invest, eager customers, and great workers. Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based...

  2. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    As with many product launches, the rollout will be gradually completed over several weeks. With every campaign I have enhanced, the recommended bid adjustment from Google was correct only one time. Although Google has been emphasizing today was a...

  3. SEO Into 2014: The Irreversible Changes in Google's Products

    Product Manger of Maps, he explicitly – yet subtly – makes the distinction between what Search and Maps are to be used for: Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were first launched...

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all. Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results.

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...

  6. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    It isn't clear how quickly this expansion will occur, but several Facebook product people are on record saying they still have work to do to figure out how to scale the computationally intensive searches across millions of concurrent users.