Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...
Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for Baidu and e-commerce in the country. For example, on a search for Nokia, Aliyun’s SERP...
If they are searching for a location, an interactive map should be returned, [if searching for] a product, then the appropriate products and reviews should be returned and so on. Also, tablet search could drive upwards of $5 billion in revenue for...
It isn't clear how quickly this expansion will occur, but several Facebook product people are on record saying they still have work to do to figure out how to scale the computationally intensive searches across millions of concurrent users.
Being present on mobile search is vital for marketers looking to put their brand and wares if front of the spontaneous shopper who, prompted by a moment of boredom, magazine article, TV advert or other factor, decides to find about more about a...
Move offline with your research with informal meet-ups, focus groups, and peer groups and ask simple questions like “how would you search for product or service x? Product listings / shopping for buying signals.
Amazon uses this tactic very cleverly with its video product reviews option. Video provides the opportunity to really showcase your brand or product in a fun and helpful way that truly resonates with your target audience.
For example, besides a click conversion, what actions on the site can help keep your product top-of-mind or encourage engagement with the consumer? Think about the kind of content your audience would be interested in (e.g.tips, product demos...
There are many ad network for mobile ads, but without a doubt the largest one is owned and operated by Google - combining search ads, display ads, and ads for mobile apps served through their AdMob product.
Once a mobile holiday shopper has been driven to visit a retail location with dynamic mobile creative, 75 percent of those users will access their device while shopping in-store (Google), 59 percent of whom explored better pricing and 43 percent...
What about when Google seems to endorse a site, product or user? Well, aside from the idea that Google is now ranking these pages at the top of the search for non-local results and for a broad array of keywords, it is the issue again between user...
The article explains how a growing community of 4 million users has formed around this page, seemingly in wait for a product or service to emerge. The post details a process where a Facebook Page can be the starting point for a “shrine,” his...
Quora.com - what conversations are happening around your product, service, or industry? Read competitor product/service reviews around the web, pick out complaints, and write a post about how your product or service solves that problem, without...
Write a testimonial or a review of a product. This is the same idea as any other marketing really; you want as many eyeballs as possible on your product. Make sure you're listed in all the local services like Yahoo Local and Google Places.
It is easier than ever for advertisers to reach customers who are actively searching for a product or service while in transit (e.g.mobile). Location Extensions can show local data in the map block of Google search results.
Shopping/Product Research Even given the $15 billion dollars at stake in search advertising, Facebook doesn't seem interested in diving headfirst into battling Google by indexing the web. News of an improved Facebook search engine led the tech...
Google’s VP of Product Management, Marissa Mayer, appeared on CBS This Morning and shared Google’s motivation for the change. Google Places have been swallowed up by Google+ Local Pages, merging all business listings into one to be used across...
In a post on the YouTube Blog, Chet Flanagan, director of DVD product management, asked, “Loved a video so much that liking it, favoriting it, sharing it and even subscribing to the channel wasn’t enough?
Use online tools, such as Google AdWords, to get a feel for how the local market is searching for your brand or product. Most keywords – for example, your product name – will naturally crop up in website copy.
But business events are something you can prepare for, said Goffman Marketers need to anticipate what people will be searching for during business or recurring events, such as trade shows, large acquisitions, or product launches.
