SEO News

Product Google Merchant Center

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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. As a reminder, there are new specifications that will require updates to all Google Merchant Center product...

  3. Marin Adds Google Shopping Campaign Management

    Formatting product feeds and applying custom labels to work with Google Merchant Center. This integration powers product inventory managment. Automate bid strategies based on product-specific revenue targets, optimizing bids in real time.

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  5. Why Google Will Reject, Block, or Flag Your Data Feed

    If you sell on AdWords, Product Listing Ads, or remarket through Google, you need to send a data feed through the Google merchant login. View your Google errors and suggested optimization's by clicking on Data Quality Details under Data quality in...

  6. Google Display Network Remarketing: Convert The Prodigal Shopper

    Google Display Network Remarketing is a free remarketing program which integrates with AdWords, Google Analytics, and the Google Merchant Center to serve product or product page display ads to shoppers based on site pages they visit.

  7. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    Google Spreadsheets is a simple spreadsheet that's well integrated into the Merchant Center. When you create a merchant center account you don't need to provide a feed that you upload daily, you are instead given the option to create a Google...

  8. 5 Google Dynamic Remarketing Ads Best Practices

    Send a data feed to the Google Merchant Center Login: You're already doing this if your listing on Product Listing Ads or AdWords. You can liken remarketing with Google to using Product Listing Ads. Google Product Recommendation Engine: Chooses ads...

  9. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results. Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all.