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  1. Forget Clicks, iProspect Study Shows Ad Impressions Drive Purchases & Boost Brands

    By now you should have heard of the 'last click' attribution methodology and how it is a wrong headed analysis that risks biting the hand that feeds it. The research spanned organic search impressions, paid search impressions, online display ad...

  2. Getting Closer to Mobile Local Search's Day

    This can involve data feeds from the likes of Krillion and NearbyNow, which tap into retail inventory systems that indicate local product availability and prices. Now we're closer than ever, but the market is understandably cautious of bold claims...

  3. SEO Web Site Review: Water Filter Corner

    Perhaps Google Product Search or any number of other shopping feeds could help bring in a little money while you're trying to gain organic traction. Another great way to kick-start some linking: send press releases via search engine friendly...

  4. The Search Engine Report - Number 118

    Real Estate Search Engine Trulia Adds New Depth, Features - Real estate search engine Trulia has now expanded and is offering nationwide coverage through a mix of crawling and listing feeds. Our Search Newsletters & Feeds...