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  1. The 4 Most Interesting Features in Google Shopping Campaigns

    Custom labeling will allow retailers to integrate more detailed product information into their feeds and ultimately their campaigns. By adding five custom feed labels, Google has given retail marketers who can manipulate feeds more flexibility...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    If your business will thrive by getting your inventory or content into as many places as possible, consider creating data feeds or APIs for third-party developers to use. You have a great idea or product, some money to invest, eager customers, and...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    Videos are prominently featured in Facebook feeds organically. YouTube is already killing it with their video ad campaign product. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with...

  4. Google Adds Local Availability, Local Storefront for Product Listing Ads

    Online retailers should have compatibility with Google Wallet, Google+ profiles, and pristine data feeds. Google has announced two new local features for product listing ads (PLAs) to a limited number of U.S.retailers: local availability and local...

  5. 10 Common Google PLA Mistakes (And How to Fix Them!)

    Retailers of all sizes want to improve the quality of their Product Listing Ads (PLA) feeds and campaigns. Problem: Traditional comparison shopping engines (CSEs) are category driven marketplaces and the content of the feeds are less important than...