While both roles require an ability to be nimble with large data sets, for many retailers, product feeds are massive and change quite regularly. While PLA may seem strictly like a feeds program to some, managing PLA effectively requires a tight...
The first thing to realize is that PLAs have moved from being a feeds-based system that you can optimize to an optimization-based system that leverages a feed. Expecting a feeds provider to be able to optimize media and bids efficiently is like...
Challenges with budget, management time, and data feeds can seem like insurmountable hurdles to listing on Product Listing Ads. If you had a product that was converting really well, you couldn't give it more exposure.
What you told us – DiggAs Digg works on a Google Reader replacement, it shares survey results: 80 percent check Google Reader many times a day; 40 percent of users follow more than 100 feeds; 75 percent use it for both work and play.
Your new sales team should be well informed with industry and competitive updates by attending conferences, tradeshows, subscribing to RSS feeds, and engaging with your community. They’ll be able to identify common customer questions, reservations...
Products are displayed based on keyword level intent signals, however most retailers’ product feeds are designed for online/offline merchandising techniques, which don’t take searcher behavior into account.
Can your feed partner effectively manage biddable media better than your optimization system or partner can manage feeds? Simply linking feeds to media is great, but the nuance of structuring your groups and bidding against those assets is the...
Webstagram: Instagram web viewer Webstagram lets you track keywords, popular photos and hashtags while also offering Follow Me button to a website or blog as well as galleries and RSS feeds to track the photo of the day!
Submit your video to RSS feeds and syndicate your videos to drive exposure across various online platforms and to optimize your videos even more. Video optimization can be a great way for you to expose your brand to users who may otherwise not have...
If they're being transparent enough to say that, take it to heart and don't rely on product feeds and nothing else. If you're pulling in product descriptions that are being pulled in by 1,000 other affiliate sites and you're doing nothing else, you...
However, the ranking algorithm relied more heavily on bids and click-through rate (CTR) than “authority” (merchant reviews) and some relevance signals (e.g.more detailed data feeds). In 2009, Google created “product ads” – the paid version of...
Most of these platforms rely on the repurposing RSS feeds, news feeds, and blogs into what may be new looking content. From the startup’s point of view the stakes are pretty clear…get a cool platform running and have somebody with a gap in their...
Similar to Firefox’s Live Bookmarks, it displays headlines from your feeds in your bookmarks bar. It scans your open tabs and allows you to subscribe to feeds. You also get fun sound notifications when one of your subscribed feeds is updated with...
Merchants can manually upload feeds or use an FTP to upload in bulk. EBay owned Shopping helps consumers make quick, informed purchasing decisions with its product reviews and ratings. Shoppers can compare product price, reviews and merchant...
Most merchants and PPC agencies don’t have experience with data feeds. Google has announced that they will transition Google Product Search away from being free for merchants to list their products into a commercial model built on the Product...
In another example Odden shared, he uses the premise that the number of unsolicited media pickups will increase if the brand can become present in the social streams and news feeds of key journalists and bloggers that cover the industry.
The simple apps can be downloaded to your smartphone, and you can go from recording a video, to editing it with cool music and a retro look, to posting it to your social media feeds instantaneously. If you’ve ever wondered why public figures get...
The paid user posts would be placed atop news feeds and be marked as "Highlighted. From Facebook's perspective, it's simply another advertising product and, a potentially a very lucrative one. Testing out incremental, non-invasive ad products is to...
Without an ad buy, Offers will only momentarily appear in users' news feeds like regular brand posts do. Marketers soon will be able to track "any action that can be taken on Facebook downstream from an ad," David Baser, product manager for the...
For social feeds like Facebook, Google+, or StumbleUpon, aggregators like Paper.li, and even your blog dashboard, thumbnail images play a crucial role in attracting attention, click-throughs, comments and shares.
