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Product Feed Shopping Campaigns

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  1. Drive Your Clicks In-Store With Local Inventory Ads

    Running local inventory ads isn’t as simple as product listing ads, as our usual merchant feed is accompanied by three more: The merchant feed should be uploaded a minimum of every 30 days (although most retailers will do this more often), the...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. However, it is easy for these campaigns to become out of date with what is on...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. For e-commerce brands, Pease encouraged the use of PLAs, or as they are now called – "Google Shopping Campaigns".

  4. The 4 Most Interesting Features in Google Shopping Campaigns

    By adding five custom feed labels, Google has given retail marketers who can manipulate feeds more flexibility around how they manage campaigns. Historically you would give Google a feed and let the chips fall where they may – now this feature...

  5. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    In particular, if you’re continuing to use regular Product Listing Ads campaigns, don’t replace the “adwords labels” attribute with the custom labels attribute in your product feed. Both “adwords labels” and “adwords grouping” attributes can remain...

  6. 4 Ways to Expand PLA Success in 2014

    When setting up PLA campaigns, marketers should remember that it all starts with the feed. So merchants can now access product inventory details directly within AdWords, not just through the feed. The local information shown in these ads gets...