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  1. The 4 Most Interesting Features in Google Shopping Campaigns

    By adding five custom feed labels, Google has given retail marketers who can manipulate feeds more flexibility around how they manage campaigns. Historically you would give Google a feed and let the chips fall where they may – now this feature...

  2. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Both “adwords labels” and “adwords grouping” attributes can remain in your product feed. In particular, if you’re continuing to use regular Product Listing Ads campaigns, don’t replace the “adwords labels” attribute with the custom labels attribute...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    This content output helped to feed a world hungry for information about America's space efforts, and leave the world's press outlets receptive and clamoring for content to serve up to their audiences.

  4. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native, in-feed formats where the ads are delivered within the content stream and advertising is integrated more seamlessly into the...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    New ad units at Instagram and Pinterest are designed to blend into the natural landscape of the user's social feed. YouTube is already killing it with their video ad campaign product. That's not to say that SEM has stagnated and development has...