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  1. Drive Your Clicks In-Store With Local Inventory Ads

    Running local inventory ads isn’t as simple as product listing ads, as our usual merchant feed is accompanied by three more: The merchant feed should be uploaded a minimum of every 30 days (although most retailers will do this more often), the...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. The compulsory migration from Product Listing Ads (PLAs) recently to the new...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Sometimes a reminder to feed the fish before you leave is the best-selling technique versus "we’re having a 20 percent sale of excursion trips promotion. People shared the secret that when customers are happy, they keep their product longer, they...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. She also gave some pointers on different ways remarketing can be used, including cross-product remarketing and...

  5. Marin Adds Google Shopping Campaign Management

    Depending on the retailer, a product feed could have thousands or even millions of products. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign creation, inventory management and feed...