The format of choice has been chronological feeds, such as Facebook's News feed and Foursquare's Explore. Those are things for which sample size trumps personal connections in revealing product quality.
Make sure they offer tools that ensure items in your product feed can be pinned directly to Pinterest without requiring any intermediary steps, and that those feeds and their associated engagement can be accurately measured.
Why is creating an ad group for every product in your data feed a bad idea? Quite a few agencies and Google Shopping merchant guides advise Google Shopping merchants on how to add products on Google Shopping using individual ad groups for every...
Google Shopping is updating their feed specifications as part of the rollout of the new Google Shopping based on product listing ads. You can view the new feed specifications and the summary of attribute requirements for more details for Google...
A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...
If something looks interesting in your feed reader but you're running to a meeting, star it. Whether you're doing it through RavenTools, Hootsuite, SproutSocial or another app – you need something that's going to let you share content when you have...
Facebook's CFO David Ebersman said the growth in ad revenue was driven by the strong performance of news feed ads. COO Sheryl Sandberg also highlighted the success of Facebook's mobile app install ad product.
Whether its the content of feed fields (e.g.title and description), the image that gets displayed for a given product, the structure of product targets, or the promotional text assigned to the products, PLA is an experimenter's paradise.
When a user does a search that Google deems product-related your feed will be scanned for products that match the search query used. You load all your product inventory into a feed (a structured spreadsheet, with an entry per product and...
YouTube for iOS gets access to live streams, My Subscriptions feed, video queuing for TV playback, and more – The Next Web Apple records and keeps users' Siri queries for up to 2 years – Los Angeles TimesData is anonymized after six months, but...
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. With Cover Feed, which gives you News Feed updates on your home...
The first thing to realize is that PLAs have moved from being a feeds-based system that you can optimize to an optimization-based system that leverages a feed. The second realization is that there’s much more to effectively managing PLAs than just...
In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping...
It includes a new cover feed that appears the moment users turn to their phone, a revamped messaging service that incorporates text and Facebook messages in the form of “chat heads” (pictured) and an app launcher.
First, the image is onlytext, which, if that's your tactic, cool, but Facebook is cracking down ads in news feed with images that have 20 percent or more text. On top of this, Weight Watchers has celebrity endorsers whose contracts likely stipulate...
Since the feed is becoming a bigger part of the YouTube experience in the new design, having compelling metadata is incredibly important. Just like you would on your social media channels, try to focus 60 percent of your content to entertain your...
DD: Neither messiah nor false prophet, but when done correctly, the loaves and fishes that replenish effortlessly to feed the hungry minds of your customers. Don't expect the content to drive overall sales of a product/service but it should be able...
Digg is taking advantage of Google's decision to close its popular RSS feed reader Google Reader and has announced that it has already started developing its own version. We've heard people say that RSS is a thing of the past, and perhaps in its...
Creating ad groups for every one of your Google Shopping product feed categories, brands, or other product variables. In the example above, this online merchant has broken out product type ad groups for all of the categories in the product data feed.
