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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    As you go through this process, don't forget to engage with the new content you're surfacing in your home feed. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the availability to just those accounts was to...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    By adding five custom feed labels, Google has given retail marketers who can manipulate feeds more flexibility around how they manage campaigns. Historically you would give Google a feed and let the chips fall where they may – now this feature...

  3. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Both “adwords labels” and “adwords grouping” attributes can remain in your product feed. In particular, if you’re continuing to use regular Product Listing Ads campaigns, don’t replace the “adwords labels” attribute with the custom labels attribute...