When a user does a search that Google deems product-related your feed will be scanned for products that match the search query used. You load all your product inventory into a feed (a structured spreadsheet, with an entry per product and...
YouTube for iOS gets access to live streams, My Subscriptions feed, video queuing for TV playback, and more – The Next Web Apple records and keeps users' Siri queries for up to 2 years – Los Angeles TimesData is anonymized after six months, but...
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. With Cover Feed, which gives you News Feed updates on your home...
The first thing to realize is that PLAs have moved from being a feeds-based system that you can optimize to an optimization-based system that leverages a feed. The second realization is that there’s much more to effectively managing PLAs than just...
In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping...
It includes a new cover feed that appears the moment users turn to their phone, a revamped messaging service that incorporates text and Facebook messages in the form of “chat heads” (pictured) and an app launcher.
First, the image is onlytext, which, if that's your tactic, cool, but Facebook is cracking down ads in news feed with images that have 20 percent or more text. On top of this, Weight Watchers has celebrity endorsers whose contracts likely stipulate...
Since the feed is becoming a bigger part of the YouTube experience in the new design, having compelling metadata is incredibly important. Just like you would on your social media channels, try to focus 60 percent of your content to entertain your...
DD: Neither messiah nor false prophet, but when done correctly, the loaves and fishes that replenish effortlessly to feed the hungry minds of your customers. Don't expect the content to drive overall sales of a product/service but it should be able...
Digg is taking advantage of Google's decision to close its popular RSS feed reader Google Reader and has announced that it has already started developing its own version. We've heard people say that RSS is a thing of the past, and perhaps in its...
Creating ad groups for every one of your Google Shopping product feed categories, brands, or other product variables. In the example above, this online merchant has broken out product type ad groups for all of the categories in the product data feed.
There are ways to gently manipulate your product feed such that information light merchandising titles like Canon EOS Rebel T4i 18MP Digital SLR Camera with 18-135mm EF-S Lens - Black can be converted to Canon EOS Rebel 18MP SLR.
Be sure not to confuse AdWords labels with the AdWords_labels column in your Google Shopping data feed, which you can use to segment products for ad groups (e.g. AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data.
If the video doesn't show up when searching in the video tab, just wait a little while for Google Catalogs to update its feed from your video channel. Now catalog viewers can see the video but the video won’t show up on your YouTube channel feed or...
These are aggregate feed pages you’d find on ecommerce product pages (both page level and category level); sites with city, state and ZIP code directory type pages (think hotel and travel sites); and event location listings (think ticket brokers).
Data Feed Changes: Unlike the Google Shopping feed, supplies are not required to adhere to shopping policies for pricing, shipping, taxes and refunds. Here's a look at what a product page looks like on Google Shopping for Suppliers:
To be effective, retailers need to maintain their feed and continuously optimize their product targets. Keep Your Merchant Center Feed Fresh: Don’t set it and forget it. With Google’s transition to a paid shopping model, advertisers responded in Q4...
The product annotation titles in Google Catalogs are fewer characters than the Google Shopping Feed titles so differentiating information should be written at the beginning of the title. The titles for each of the annotations have been altered from...
Data Feed or Biddable Media? Another important question that many marketers asked was whether to treat PLAs more like a data feed or biddable media. Can your feed partner effectively manage biddable media better than your optimization system or...
