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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Using the Page Type workflow we've identified a page type, since we're using site search we know they're indexed, and changing search settings to show 100 results and using an SEO browser extension like SEOQuake results can be exported 100 at a time.

  2. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    The logical extension of "targeted marketing is better than non-targeted marketing," is "targeted buyer-ready marketing is better than targeted researcher marketing. The benefits of getting your content in front of someone looking for a product or...

  3. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Basically BREACH (short for the very long - Browser Reconnaissance and Exfiltration via Adaptive Compression of Hypertext and extension of the CRIME SSL/TLS attack) can extract secure data from the https session such as login information, email...

  4. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    When a user clicks on the offer extension link users will be taken to a Google-hosted landing page. This exciting new extension type allows you to attach a redeemable offer (such as a coupon, rebate, or discount) to your AdWords ad.

  5. Google Shopping: Why PLAs Aren't So Bad for Merchants

    If you create a new extension, be sure the ID matches the Google merchant login ID. Select an Ad extension for your PLA campaign: You can set you bids, budget and select an extension for your All Products PLA campaign near the bottom of this page.