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  1. Secret Sauce LoMo Tips for More PPC Sales

    Linking AdWords accounts with GMB automatically allows you to highlight business locations(s) within PPC ads on search (as a location extension): The "Get Direction" button populates for linked campaigns in search as a location extension...

  2. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Using the Page Type workflow we've identified a page type, since we're using site search we know they're indexed, and changing search settings to show 100 results and using an SEO browser extension like SEOQuake results can be exported 100 at a time.

  3. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    The logical extension of "targeted marketing is better than non-targeted marketing," is "targeted buyer-ready marketing is better than targeted researcher marketing. The benefits of getting your content in front of someone looking for a product or...